TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on fixed air times via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and online content pr